Researcher – Aysen Ataseven

Who We Are

Logos Works is a market research and consultancy partner delivering business intelligence through the integration of consumer insights, sector analysis and market context, across domestic and international markets.

Logos Works is built on over 20 years of experience in market research, covering both B2C and B2B domains across multiple industries.

Logos Works’ services focus on delivering business intelligence grounded in consumer insights and supported by country analysis with an emphasis on macroeconomic developments, sector dynamics and market structures.

Core areas of expertise include:

international market research – via online panel in 70 countries
consumer insights for decision making
market sizing and forecasting
competitor and market landscape analysis
supplier and value chain assessment
regulatory and legislative framework analysis

Experience includes both syndicated and custom research projects, such as:

research design (ad-hoc)
global pulse via quick polls
market analysis and trend evaluation
market research for international business operations
strategic input for commercial and policy-oriented work

Sector coverage includes FMCG, consumer appliances, food service, packaging, cosmetics, textiles, logistics, finance and manufacturing.

International market analysis is conducted within the framework of consumer trends, macroeconomic developments, sector dynamics and policy context, and is grounded in current consumer insights derived from quantitative and qualitative research.

Social Research

Research-Led Social Dialogue

Social research functions as structured civic dialogue: mixed-methods evidence—quantitative and qualitative fieldwork, official statistics and sector datasets—is translated into collective reasoning among stakeholders. Deliberative formats (roundtables, focus groups, citizen panels, Delphi-inspired workshops) build multi-dimensional understanding, align interests and constraints, and turn findings into implementable options that fit both the macro-policy context and local realities. The approach combines stakeholder and power mapping, clear evidence packs, option generation and prioritisation, pilot scoping and simple monitoring templates to sustain accountability. Grounded in work on Human Development and Social Cohesion in Türkiye and in professional/volunteer facilitation of multi-stakeholder sessions, it supports inclusive, sustainable governance that upholds human dignity and respects nature.

Research Articles

White Papers & Policy Analysis

Reliable research is a cornerstone of the social sciences; its impact grows when evidence is analysed with rigorous, transparent methods and situated within policy and social context.

Experience: Collaboration with Prof. Fuat Keyman on “Opportunities for Consensus and Coexistence after July 15: The Peace–Human Development Connection,” conducted within the Istanbul Policy Center’s Conflict Resolution and Mediation Program (Post-Impact Conflict Solution and Democracy Opportunities Project).

Commercial Research

Sector Analysis

Sector analysis integrates global and national dynamics, macroeconomic trends (growth, inflation, FX, input costs), domestic constraints, the legal and regulatory environment, and the competitive landscape. Secondary datasets (official statistics, trade data, financials, e-commerce panels, reputable industry reports) are triangulated with structured dialogues—interviews and roundtables with key players, trade associations and opinion leaders. Deliverables convert evidence into clear choices: market sizing and growth scenarios; supply–demand and channel mapping; competitor and capability benchmarking; pricing architecture and promotion trackers; segment analysis across premium and price-sensitive customers; regulatory and policy implications; risk/opportunity maps; and actionable roadmaps. Each study reflects current market news, technology shifts and evolving consumer behaviours, staying decision-ready and aligned with the macro-policy context and local realities.

Happy Clients

Years in Business

Certifications

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