Aysen ATASEVEN

Aysen Ataseven is a market research consultant with over 20 years of experience across B2C and B2B research in multiple sectors.

Her background combines senior roles in international research agencies (Ipsos, Synovate, OMD) with independent consultancy since 2015, delivering business intelligence to support market entry, investment decisions, competitive positioning and international business operations.

Since 2016, she has also been working as an in-country analyst and consultant, contributing to syndicated and custom research projects including market sizing, forecasting, trend analysis and sector reporting.

Her work integrates consumer insights with macroeconomic and sector analysis, supporting data-driven decision making.

Sector experience spans FMCG, consumer appliances, food service, packaging, cosmetics, textiles, logistics, finance and manufacturing.

Aysen holds a degree in Economics from Istanbul University (English-medium) and has completed certification programs in Gender and Environment (UNITAR) and Politics and Policy in the EU (Bilgi University).

Professional History

  • Since 2016 – Contracted Research Partner for NGOs
  •   Project based research design, management, and reporting. Providing quantitative and qualitative research services.
  • Since 2016 – Country Analyst for Euromonitor  
  • A freelance contributor to Euromonitor consulting team on an ad hoc basis since 2016. Providing research services as a country analyst in a range of industries including Manufacturing Industry, Agriculture, Technology, Chemical Industry, Airlines, Consumer Goods including FMCG and Cosmetics. Expertise in B2B trade interviews with top levels/ experts and market landscape analysis.
  • 2010 – Group Leader @ IPSOS
  • Leading market research projects focus on customer understanding (customer experience, share of wallet analyses, customer life cycles, churn analyses, process optimization, EFM), performance measurement (customer satisfaction, employee satisfaction, internal client satisfaction) and corporate engagement. Worked extensively across Financial Services brands, spanning all product and service areas for the leader banks of Turkish banking sector as well as new players in the market.
  • 2008 – Senior Research Executive @ Synovate
  • Conducted market research projects focus on brand management (brand image, brand health, brand equity, ad & brand tracking, brand positioning), consumption habits (usage and attitude surveys) and customer segmentation. Worked extensively across financial services and automobile companies for the leaders as well as new players in the market.
  • 2007 – Senior Research Specialist @ OMD/ Brandlab
  • Focused on media consumption, advertisement efficiency ( ad& brand tracking) and target group analyses (TGI). Worked as research specialist and data analyst to support media planning team.
  • 2005 – Senior Research Specialist @ Yöntem Research
  • Focused on Corporate Social Responsibility and Corporate Reputation. Also worked for Business Environment and Enterprise Performance Survey for World Bank.