Aysen ATASEVEN

Hi, I am Aysen Ataseven, a freelance researcher, who is providing tailor made research services for institutions. Working with national and international NGOs and companies. Hint: Facts are simple and fascinating.

15 years of experience in market research. Worked in leading global market research companies in Turkey as senior researcher and team leader. Experienced in various research methodologies (qualitative and quantitative) and various research types. Lately working as a freelancer. Working for commercial clients and NGOs in national and international scale. Experienced in sector analysis and social research. Happy to contribute society with professional talents. Curious. Green.

 

 

 

 

 

Certifications

1) Certificate Program on Politics and Policy in the EU

March, 2010, Istanbul Bilgi University

2) Social Media Strategies

Universite Plus, October 2014.

 

 Social Work/ Volunteer Experience

Organization Committee Member of 10th Green Dialogue

December 2011.

* Event planning, organization.
* Co-Moderator: Workshop for ecologist &feminist constitution.
* Moderator: Group discussion for ecofeminism.

Professional History

  • Since 2016 – Contracted Research Partner for NGOs
  •   Project based research design, management, and reporting. Providing quantitative and qualitative research services.
  • Since 2016 – Country Analyst for Euromonitor  
  • A freelance contributor to Euromonitor consulting team on an ad hoc basis since 2016. Providing research services as a country analyst in a range of industries including Manufacturing Industry, Agriculture, Technology, Chemical Industry, Airlines, Consumer Goods including FMCG and Cosmetics. Expertise in B2B trade interviews with top levels/ experts and market landscape analysis.
  • 2010 – Group Leader @ IPSOS
  • Leading market research projects focus on customer understanding (customer experience, share of wallet analyses, customer life cycles, churn analyses, process optimization, EFM), performance measurement (customer satisfaction, employee satisfaction, internal client satisfaction) and corporate engagement. Worked extensively across Financial Services brands, spanning all product and service areas for the leader banks of Turkish banking sector as well as new players in the market.
  • 2008 – Senior Research Executive @ Synovate
  • Conducted market research projects focus on brand management (brand image, brand health, brand equity, ad & brand tracking, brand positioning), consumption habits (usage and attitude surveys) and customer segmentation. Worked extensively across financial services and automobile companies for the leaders as well as new players in the market.
  • 2007 – Senior Research Specialist @ OMD/ Brandlab
  • Focused on media consumption, advertisement efficiency ( ad& brand tracking) and target group analyses (TGI). Worked as research specialist and data analyst to support media planning team.
  • 2005 – Senior Research Specialist @ Yöntem Research
  • Focused on Corporate Social Responsibility and Corporate Reputation. Also worked for Business Environment and Enterprise Performance Survey for World Bank.